Gerard Van der Werf Joins Telmar Netherlands as Business Development Director

   Gerard van der Werf joins Telmar Peaktime as Business Development Director for Telmar’s Northern and Eastern Europe Division (TNEE) headquartered in Amsterdam.

   Gerard will be responsible for business development activities within the territory: The Netherlands, Germany, Scandinavia and Eastern Europe. He will report directly to Lawrence Federman, Telmar Netherlands’ Managing Director.

Lawrence Federman said of his new Business Development Director, “With Gerard’s knowledge and experience in the industry as well as his enthusiasm to market Telmar Peaktime’s products and services, I am confident that Telmar Peaktime will be able to exceed the expectations of our client’s in this rapidly growing economic area.”    Gerard has worked in media research for several years as well as in the broadcast business for over 6 years where he was successful in building a Media Analyses department. Most recently Gerard was with PointLogic in Rotterdam selling software solutions to TV Stations and Media Agencies in mainland Europe.    Gerard was educated as an Economic Psychologist in Tilburg (Netherlands).

   Telmar Netherlands, aka, Telmar/Het Media Instituut BV, is a member of the Telmar Group of Companies. Telmar is the leading global supplier of media planning software, revenue management software and consulting services to the media industry. Telmar serves thousands of users throughout the world including the leading advertising agencies, advertisers, broadcasters, Internet providers, publishers, out-of-home operators and researchers from offices in London, Paris, New York, Chicago, Los Angeles, Toronto, Montreal, Amsterdam, Brussels, Warsaw, Hong Kong, Shanghai, Brisbane, Johannesburg and Cape Town. For further information see www.telmar.com.

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