| Promotion
This service is dedicated to TV stations, specificaly
the promo/scheduling departments, who wish to plan promotional
campaigns in the most efficient way and at the same time be
offered performance evaluation and ad hoc analysis.
Promo helps them in their daily
work to answer the following questions:
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Where to place my promotion within the schedule
so that it appeals to the viewer?
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How to take into account Grp or reach and frequency
versus budget ?
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When and how to increase the pressure of the campaign
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