Automatic Build Up Employing Constraints

The plan is automatically constructed by optimising the selected criteria, whilst also applying constraints so as to closely match the client's requirements and if relevant, the channel's availability.

The user can apply constraints to any variable, in the form of a minimum, maximum or an acceptable range to be attained in terms of GRP, budget or number of spots. In addition, he can select the relevant optimisation criteria. For example, he can choose to maximise performances in terms of reach, reach at 5+ or reach between 3 and 7 impacts.