 |
 |
 |
 |
 |
 |
RBP
RBP (Reach Based Planning) is a scheduler for
planning/buying on radio. RBP allows media agencies to plan advertising
campaigns on behalf of clients, offering a broadcast schedule that can
be optimised for the client's target demographic market. Schedules can
be planned manually or optimised according to client specifications.
MAIN FEATURES OF TELMAR RBP
| • | Novices are taken through the program step by step. |
| • | Choice of Optimised Campaign. |
| • | Choice of Manual Campaign. |
| • | Graph facility gives Audience, Age Profile, Demographic, Duplication and Composition graphs. |
| • | Ability to export data information into Excel. |
| • | Ability to choose between Target and Base demographic statistics. |
| • | Ability to change Base or Target Demographic Groups in order to further analysis. |
