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Share of Voice Plus
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To use Television in an efficient way, it is necessary to know more about the costs. 'Which competitive brands advertise on television and how much do they spend by channel?', 'What are the actual costs per GRP of my brand compared to those of my competitors?'. These are questions which are important for measuring the effectiveness of a campaign. Also information about the cost of a medium is important to get a good understanding of the market. Therefore Het Media Instituut has developed the program Share of Voice Plus. |
What is Share of Voice
Plus?
By using Share of Voice Plus it is easy to get a clear view of the advertising
cost on television and the cost per GRP. The program gives an overview
of all television channels in the Netherlands, all products and brands
that advertise on television and the (gross) rates and actual reach figures.
So it is possible to calculate the advertising spend of a brand compared
to it's competitors (Share of Voice), but also the actual no. of GRP's
compared to competitors (Share of Mind). As the available information
of Share of Voice Plus can be approached in many different ways, this
program is also very useful for making general analyses about advertising
on television, such as market overviews and top lists of advertisers or
channels.
Share of Voice Plus is a very practical program for those who have to plan campaigns. But also media owners and advertisers will benefit from the extended possibilities of Share of Voice Plus, for instance to give an overview of all TV-advertisers and for competitive analyses. Finally, TV producers are able to find out the TV spend around a specific television program.
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How does Share of Voice
Plus work? With Share of Voice Plus it is possible to provide overviews of gross advertising spend (in different currencies and Euro´s), the advertising volume in seconds, the number of GRP's, the costs per GRP, the number of transmissions of a commercial and the average length of a commercial. This information can be analysed in many different ways, by advertiser, brand, product, line of business, channel, television owner, program and so on. Figures can be obtained by different time periods (fixed or flexible), from a day to a day-part and across a number of years. |
The output is flexible: the user determines what information will be used in the final report. The reports are clear and easy to read. The output can be exported to Excel.
The Benefits of Share of Voice Plus in short:
| • | user-friendly program |
| • | extended analysis features, for both advertising spend and GRP's |
| • | flexible output |
| • | includes currency table for reports in foreign currency |
| • | weekly update |
| • | excellent helpdesk |
| • | includes extensive training for users by Het Media Instituut |
Are you interested in Share
of Voice Plus or do you have any questions?
Call Het Media Instituut for an appointment, or send us an email.
