Telmar Print Software

In the Netherlands traditionally a lot of research is done for print media. During the last few years this research has become more and more complex with other information, such as viewing and listening behaviour, cinema attendance and the use of all kind of products. From the number of times visiting the internet to the number of local newspapers, from the number of cats a family owns to the size of interest in playing chess, everything can be analysed. To provide insight into this huge amount of information Het Media Instituut offers the Telmar system.

What is Telmar? Het Media Instituut is part of the Telmar Group which provides the Telmar program. Internationally many media and advertising agencies, and media owners are using this program. Telmar offers opportunities to analyse reach figures from independent research. So it's easy to get a good insight into target and reader groups. Telmar is ideal for a composition of an optimal media plan. For example, the package gives an answer to questions like 'how many people aged 20-29 are reading Viva?', 'what brand washing powder is used most?' and 'in what magazines do I have to advertise with a given budget to reach men between age 40 and 50,?'. Telmar distinguishes itself by the very extensive user-possibilities, such as planning different target groups at one time, the extended graphic modules and options as P-maps and Correspondence analysis. All these tools combine to provide clear analysis of the whole market.

How does Telmar work? The Telmar program offers all the usual options of a media-planning program, such as crosstabs and ranks, and producing and evaluating media plans. In addition, it offers very extensive possibilities to analyse complicated target groups (e.g. women between age 25-35 with 2 children age 0-5 and a dog). It's also possible to create a media plan for different target groups at the same time (e.g. mothers and children). With the extra option P-maps, two variables can be compared in a 3-D graph. On the one axis e.g. income, on the other axis age. The result is a matrix on which you can see where the readers of several magazines fit in.

Telmar also offers automatic factor analysis using Telmar's Correspondence. With this module the relation between different characteristics can be easily found out and reproduced graphically. With Correspondence it's possible to find out quickly the main themes that stretch a market.

By composing media plans the optimisation function is a useful tool: Telmar determines the most optimal combination of titles for a given budget and reach.

Telmar contains extensive graphic options, which can be easily exported to 3rd party software such as Powerpoint.

The benefits of Telmar in short: very extensive user-possibilities always the most recent reach figures because of regular data updates because of extensive graphic options adaptations of the output is hardly necessary extra statistical graphic options such as P-maps, Correspondence (factor analyses) and optimisation of media plans includes extensive training for users by Het Media Instituut With Telmar it is possible to analyse the following reach surveys: SummoScanner, Summo Doelgroepen Onderzoek, Jongeren en Decision Makers. Proprietary research can be made available for analyses with Telmar as well.

Are you interested in Telmar or do you have any questions?
Call Het Media Instituut for an appointment, or send us an email.

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