TVMax

The television planning schedule includes a broad range of different activities. From the planning of the spots to the analysis of the results and the keeping up with the budgets. With TVMax Het Media Instituut brings a software program on the market that combines all these activities.

What is TVMax?
TVMax is the planning program for buyers of commercial broadcasting time on television. The program contains information about the programming of television channels, the programmed and broadcasted commercial breaks with rates, the forecasted and actual ratings, cost per GRP and contract information. TV Max enables you to follow a total campaign from the planning of the spots to the analysis of the actual cost per GRP and the evaluation of the advertising budget that has been spent.

Het Media Instituut processes all the needed data as soon as it is available; the user software is automatically updated every 15 minutes. In this way users always work with the most recent data available without having to download this information by themselves.

How does TVMax work?
TVMax provides a total planning solution. It consists of different modules. TV Max supports the early planning process, the buying of broadcasting time, the allocation of spots to campaigns (traffic), the analysing of campaigns, the campaign evaluation and the market analysis.

After the early planning process and based on the forecasted ratings (which can be adjusted by the user himself, if desired) a request for broadcasting time will be submitted. After the assignment of the request, the broadcasting time can be easily analysed in TVMax to see if the intended goals will be achieved. Also a spot schedule for the campaign can be automatically generated. After broadcasting of the spots the whole campaign can be analysed with TVMax on the basis of actual ratings. The management module enables users to trace the budget of an advertiser spend with the different stations and records the achievement of the different media planners.

The benefits of TVMax in short:

• one system for planning, buying, forecasting, analysing, budgeting and traffic
• user-friendly software program
• every 15 minutes an automatic update by Het Media Instituut, so the most recent data is always available
• flexible output, tailor-made if desired
• excellent help-desk
• includes extensive user training by Het Media Instituut


Are you interested in TVMax or do you have any questions?
Call Het Media Instituut for an appointment, or send us an email.

 

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