The
‘soap’ concerning the distribution of the FM-frequencies
for the commercial radio stations has come to an end after
years of political discussion. By virtue of a ‘comparative
test’ the new frequencies were brought into use on june
1st 2003 for a period of eight years and three months. This
has had a large influence on the market situation of radio.
New stations emerged, other disappeared and in many cases
other radiostations ended up with someone else’s frequency.
Licenses for the four unstipulated FM-frequencies have been
granted to Sky Radio, North Sea FM, Radio 538 and Yorin FM.
The stipulated rural FM- frequencies were assigned to Business
New Radio (news), ID&T (recent particular music), RTL
FM (Dutch/European) and Sky Radio (non-recent particular music);
Sky Radio has launched the golden oldies station Radio 103.
The influence of the new frequency distribution on the radio
market will be described in the report ‘Radio View 2003-2004’
that will be published in the course of 2004.
Introduction Radio View 2002
(December 2002) |
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Just as other media the radio stations have
suffered from a economic decline in 2001. For the first time
the constantly growing radio market experienced declining
media expenditures. In 2002, the market shows slow recovery
and increasing spending figures.
The conflict over the distribution of the FM-frequencies
for commercial radio stations has continued in 2002. The future
of the stations wanting a FM-frequency, but currently broadcasting
on a AM-frequency, cable, internet and/or satellite, remains
uncertain in 2002. But in 2003 clarity will finally be provided
for all concerned market parties. The interim government will
start with the distribution of nine FM-frequencies for commercial
radio stations in January 2003, by means of a comparative
test. The intention is that the stations will take their spot
in the ether in the summer of 2003.
The radio report Radio View 2002 provides information about
subjects, like the above. Radio View 2002 consists of two
parts: a basic report and a supplement. The supplement contains
quantitative information, e.g. listening figures, stock information,
media expenditures, commercial rates and -costs. |